One Development · Dubai Real Estate Operations

Real estate operations
run on accuracy.

I'm Norton Emmanuel Araujo — an Inventory & Sales Operations professional at One Development, based in Dubai. I align unit inventory, pricing, CRM workflows, reporting, and cross-functional teams into reliable systems that help sales move faster with cleaner data.

Explore Command CenterContact Norton

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Data accuracy target

Across master inventory, pricing sheets & booking systems

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Years in UAE operations

Sales, customer operations & real estate

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Years in CRM & real estate ops

From contact centre leadership to inventory control

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Enterprise systems

Salesforce, Oracle ERP, Yardi, Maximo & more

About

Turning operational complexity into clean execution.

Norton's career was built on the front line of the customer journey — fourteen-plus years across UAE sales floors, project sites and contact centres, including seven years leading CRM operations at Dubai Properties Group, where he oversaw every touchpoint from pre-sale inquiry to post-handover resolution.

That journey now powers his current discipline at One Development: inventory and sales operations. He keeps unit availability, reservations, sales status and pricing aligned across Salesforce, ERP and booking systems — and acts as the bridge between sales, marketing, finance, legal and customer teams, so each one works from a single source of truth.

The throughline is consistent: take a complex, multi-team operation, document how it should run, govern the data behind it, and keep it calm under pressure. Sharp memory, prompt follow-up, and a steady hand when everything moves at once — that's the operating style.

Inventory Integrity

Unit availability, reservations, sales status and pricing maintained as a single source of truth — reconciled, logged and audit-ready at all times.

CRM & ERP Alignment

Salesforce, Oracle ERP and booking systems kept in lockstep, so every team works from the same numbers without manual second-guessing.

SOP-Driven Execution

Processes documented as SOPs and end-to-end workflows, turning tribal knowledge into repeatable, trainable operating standards.

Customer Journey Control

Seven years across the full real estate customer journey — from pre-sale inquiry to post-handover — informs every operational decision.

Command Center

Norton's Inventory Operations Command Center

Eight operating modules, one accountable owner. This is the system that keeps unit data, pricing, reservations and reporting aligned across every department.

Controlled

Master Inventory Sync

Unit availability, reservations, sales status and pricing maintained in CRM and ERP — Salesforce kept as the live source of truth.

Aligned

Reservation-to-Booking Flow

Clean handoffs with sales and sales operations so reservations convert into bookings without status conflicts or data drift.

Governed

Pricing & Discount Coordination

Price changes, discount approvals and unit releases coordinated with Finance — every change tracked and authorised.

Optimized

Premium Unit Categorization

View, floor and unit-type attributes tracked to support pricing strategy and smarter categorisation of high-value stock.

Audit-ready

Reconciliation & Audit Logs

Regular reconciliation checks across systems, with audit-ready logs of every inventory change and findings presented with recommendations.

On rhythm

Management Reporting

Custom inventory reports for leadership — trends, availability gaps and high-demand units surfaced before they become problems.

Single point

Cross-Department Query Hub

Central point of contact for inventory queries from sales, marketing, finance and legal — one answer, consistently accurate.

Aligned

Marketing Availability Feed

Verified unit availability supplied to Marketing for brochures, campaigns and online platforms — no stale listings, no overselling.

Experience

Fourteen years of UAE operations, one trajectory.

From the showroom floor to the inventory command center — each role added a layer: sales instinct, project discipline, customer empathy, CRM leadership, and finally full operational ownership.

  1. One Development

    Current

    Inventory & Sales Operations Specialist

    • Own the master unit inventory across CRM and ERP systems — availability, reservations, sales status and pricing maintained with a 100% accuracy target, anchored in Salesforce.
    • Audit inventory and cross-functional workflows to remove bottlenecks, redundancies and manual steps, then implement enhancements through automation and system configuration.
    • Coordinate pricing changes, discount approvals and unit releases with Finance, and supply verified availability data to Marketing for campaigns and platforms.
    • Develop SOPs and workflow documentation that standardise inventory and sales operations, and act as the central contact for inventory queries across departments.
    • Run reconciliation checks, maintain audit-ready change logs, and deliver custom management reports on trends, availability gaps and high-demand units.
    • Track premium unit attributes — view, floor, unit type — to support pricing strategy and optimised categorisation.

  2. Dubai Properties Group

    Aug 2017 – Previous role

    Executive – CRM

    • Oversaw the contact centre across the full customer journey — pre-sale inquiries through post-handover concerns — with a customer-centric standard at every stage.
    • Monitored team performance and tracked agent KPIs weekly and monthly; identified training needs and delivered sessions that lifted the team's accuracy and confidence.
    • Developed and implemented SOPs and end-to-end process flows that streamlined operations and brought consistency to daily execution.
    • Owned complex queries, complaints and escalations through to timely, policy-aligned resolution.
    • Managed the seamless transition of back-office processes into the contact centre, and liaised with stakeholders to define project scope, goals and deliverables.
    • Compiled performance reports and presentations from call, email and agent data — including accurate, on-deadline ad-hoc requests for management.

  3. Ejadah Asset Management Group

    Feb 2017 – Jul 2017

    Customer Service Representative – Call Centre

    • Supported Dubai Asset Management and Dubai Retail customers on leasing and property management queries.
    • Created and routed qualified leads to leasing teams, raised complaints to the right departments, and ran daily customer satisfaction surveys.
    • Maintained inbound/outbound call records and the call centre log with daily discipline.

  4. ArcVision Interiors

    Feb 2015 – Sep 2016

    Project Supervisor

    • Represented the firm to clients and secured approvals from governing bodies across the UAE.
    • Coordinated site supervisors, contractors and vendors, with periodic site visits alongside design teams.
    • Held work quality to company and client standards and supported on-time project handover.

  5. Eros Group

    Sep 2011 – Oct 2014

    Sales Officer – Retail Business Group

    • Showroom sales for multi-brand consumer electronics — twice recognised as Best Salesman (Mobile 2011, Camera 2012).
    • Handled stock requisitions, inter-showroom transfers and weekly stock inventory — an early foundation in inventory discipline.
    • Managed displays and feature-card updates through price revisions and promotions; served as primary cashier at the Samsung Grand Stand, Gitex Shoppers 2013.

  6. Early roles — Arabian Adventures · Time Machine Trading

    Foundation years

    Check-in Agent · Promoter

    • Welcomed and processed passengers at check-in, verified documents and catalogued paperwork for immigration.
    • Promoted premium perfume, designer bag and watch brands with hands-on display management.

Systems & Expertise

The stack behind the accuracy.

Three layers of capability — operational discipline, enterprise systems, and the cross-functional leadership that holds them together.

Cluster 01

Inventory & Sales Operations

The core discipline — keeping unit data clean, governed and sales-ready.

  • Unit inventory management
  • Availability tracking
  • Reservation status control
  • Sales status governance
  • Pricing sheet coordination
  • Unit release coordination
  • Discount approval workflows
  • Premium unit attributes
  • Reconciliation checks
  • Audit-ready change logs

Cluster 02

CRM, ERP & Reporting

The systems layer — eight-plus enterprise platforms worked hands-on.

  • Salesforce
  • Oracle ERP
  • Yardi
  • Freshdesk
  • Maximo
  • Microsoft Office
  • LiveChat
  • Qualtrics
  • Fidelio
  • Reporting dashboards
  • Ad-hoc management reports

Cluster 03

Process & Leadership

The human layer — turning teams and workflows into one operating rhythm.

  • SOP creation
  • Workflow documentation
  • Cross-functional coordination
  • Team KPI tracking
  • Training support
  • Escalation handling
  • Stakeholder alignment
  • Customer journey management
  • Process transition support

Recognition

Trusted, recognised, repeated.

Formal recognitions across four organisations — plus the operational signatures that follow Norton from role to role.

2018

Department Head Appreciation

Dubai Properties Group

Recognised by the Department Head for excellent performance, dedication and teamwork across 2017.

2017

Effective Communication Recognition

Ejadah Asset Management

Appreciated by both Line Manager and Client for effective, positive communication under daily call-centre pressure.

2012

Best Salesman — Camera Category

Eros Group · DSS: Heroes of Eros

Top camera-category performance during Dubai Summer Surprises, against a multi-showroom field.

2011

Best Salesman — Mobile Category

Eros Group · In Store

Top in-store mobile sales in his first year on the showroom floor.

Ongoing

SOP & Process Flow Builder

Dubai Properties Group

Designed and implemented SOPs and end-to-end process flows that streamlined contact-centre operations and standardised execution.

Ongoing

Cross-Functional Operations Bridge

Career-wide

A trusted connector between sales, marketing, finance, legal and customer teams — aligning data, processes and people.

Featured Framework

The Inventory Accuracy Playbook

A practical operating framework for keeping unit availability, pricing, reservations, and reporting aligned across sales, finance, marketing, legal, CRM, and ERP systems.

Six phases · One operating rhythm

Accuracy isn't a one-time cleanup — it's a system. Each phase below controls a specific failure point in real estate sales operations, from the master baseline to the executive report. Run together, they turn inventory data into a competitive advantage instead of a recurring fire drill.

  1. 01

    Master Inventory Baseline

    Controls
    A verified, single source of truth for every unit — availability, status, pricing and attributes.
    Why it matters
    Every downstream decision inherits the quality of this baseline. If the master is wrong, everything is wrong.
    Output
    A reconciled master inventory, aligned across CRM, ERP and pricing sheets.
  2. 02

    Status Governance

    Controls
    Who can change a unit's status, when, and under what conditions — from available to reserved to sold.
    Why it matters
    Uncontrolled status changes create double-bookings, phantom availability and finance disputes.
    Output
    A clear status lifecycle with defined ownership and change rules.
  3. 03

    Pricing & Attribute Control

    Controls
    Price changes, discount approvals and premium attributes — view, floor, unit type — under one governance layer.
    Why it matters
    Pricing integrity is revenue integrity. Premium units mispriced or misclassified leak value silently.
    Output
    Governed pricing sheets and an attribute-based categorisation of premium stock.
  4. 04

    Reservation-to-Booking Handoff

    Controls
    The transition from a held unit to a confirmed booking, across sales, finance and legal.
    Why it matters
    This is where deals stall and data drifts. A clean handoff keeps sales momentum and customer trust intact.
    Output
    A documented handoff flow with checkpoints, owners and SLA expectations.
  5. 05

    Reconciliation & Audit Logs

    Controls
    Scheduled cross-system checks and a permanent, audit-ready log of every inventory change.
    Why it matters
    Reconciliation catches drift early; audit logs turn questions into answers instead of investigations.
    Output
    Recurring reconciliation reports with findings, recommendations and a complete change history.
  6. 06

    Executive Reporting Rhythm

    Controls
    What leadership sees, how often, and in what shape — trends, gaps and high-demand signals.
    Why it matters
    Accurate data only creates advantage when it reaches decision-makers in time to act.
    Output
    A reporting cadence of management-ready dashboards and custom analyses.

Contact

Let's build cleaner
real estate operations.

Whether it's inventory governance, CRM and ERP alignment, or a sales operation that needs a steadier rhythm — Norton is one message away.

emmanuel.araujo27@gmail.com+971 56 3575655Download CV
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